It’s time for Apple to do the obvious thing — In 1998, Steve Jobs’ simple quadrant strategy successfully rebuilt Apple, focusing on consumer and professional portables and desktops. This clarity is notably absent in today’s iPad lineup. The iPhone, Apple Watch, and MacBooks have evolved, each targeting specific markets with defined product lines.

Will Apple finally fix the iPad lineup in 2024? — It’s no secret that Apple took its eye off the ball with the Mac. Instead of focusing on one of their most beloved product lines, they instead put all their love and energy into their main cash cow; the iPhone. After user backlash, Apple reluctantly refocused their attention back onto…

Welcome back to the channel! This is the unveiling of iTablet 2.0, a fresh start from my original iTablet channel. Some of you might remember my first channel which had more than 16,000 subscribers before I decided to delete it. Now, I’m starting from zero. I have no subscribers…

Apple painted itself into a corner with Stage Manager — First things first, let’s talk about why did I deleted my very successful YouTube channel and stopped writing about the iPad in 2022. The answer is simple; I lost interest in the iPad and lost faith in Apple’s vision for the tablet computer after the introduction of Stage Manager. Frustration on top of frustration I…

A simple guide to Apple’s baffling tablet lineup — Apple’s 2023 iPad lineup is a bit of a mess. Currently, there are four models across multiple categories and all models perform the same tasks with minor exceptions. This makes it very hard to choose the right model as even the entry-level iPad performs 99.9% …

Apple will never set the iPad free — Apple just pulled off the biggest switcheroos in the history of computing. For years, the iPad’s chip benchmarked higher than a lot of PCs. And for years, we’ve been wondering what all that power was doing cooped inside an iPad. There are a lot of people who see the…

One of the most requested iPadOS features could soon be a reality — I think we’re all aware that Apple did something amazing with the 2021 iPad Pros. After so many years of telling us that the iPad is not a computer, Apple added a desktop-class chip to the iPad. This brings parity across Apple’s pro iPad and Mac lineup. Now that both…

Why you should get the 11-inch — Apple’s decision to add the M1 chip to the new iPad Pros has made it more complicated than ever to choose between the 11 and 12-inch models. Usually, this would be an easy decision. Buy the iPad Pro 12.9 inch in space grey with 512GB storage. …

Different stroke for different devices — Apple marketing chief Greg Joswiak, known as Joz, and hardware chief John Ternus recently did an interview with The Independent to talk about the new M1 iPad Pros. For the first time, Apple introduced an iPad Pro with a desktop-class processor, the same impressive desktop-class processor found in Apple’s…